More than just a football boot launch, the campaign captures a playful rivalry that has taken over the game, asking footballers around the world to ‘choose one’ – either Team Predator or Team F50.
United in their influence on football, yet unmistakable in their role, the new Predator Elite FT is designed for control, enabling players to execute with precision in high-pressure moments. While the F50 Elite is for those who break with convention, players who push themselves to the limit to create unexpected brilliance.
The campaign features two of football’s biggest names – Lamine Yamal and Jude Bellingham – and is designed to help footballers around the world make their choice; F50 or Predator. Lamine Yamal, chaos personified, and Jude Bellingham, the master of control, star in a film that brings to life picking between electrifying pace and game breaking skill or calmly commanding any situation on the pitch.
Visually, these football boots feature a striking red forefront, flanked by a white midfoot and heel, punctuated by the signature three stripes echoing the original Predator Precision contours. The latest F50 Elite comes in a vibrant new colourway, sporting a lucid lemon heel which fades into white across the mid and forefront – resembling a boot in motion.
The F50 Elite and Predator Elite Fold-Over Tongue football boots are available to purchase online via adidas football shoes and select adidas stores and retailers.
