As Mr Vernikos, the AIPS Vice-President informed the AIPS members, the three-day workshop was held on October 24-27, and it was attended by 110 participants from the 53 European Federations. Whereas for the first time this year, the workshop was combined with the workshop for UEFA Media Officers, in the belief that all involved parties would benefit from the interaction.
The purpose of the workshop was to discuss issues, remarks and comments that immerged from the most recent UEFA events, in order to compile the new UCL and UEL regulations, which will improve the working conditions of
the media, as well as the clubs’, in the upcoming events.
Specifically, the proposed changes incorporated improvements on media facilities pertaining to press seating, Internet connection, mixed zone, training sessions, pre, post and matchday activities, radio rights, camera positions etc.
Among the topics addressed in KISS Communication Workshop were also how the media will work over the next five years in terms of demands from employees, content development, working practice, technology needs and how can the European football adapt accordingly. While, other areas of concern included how to deliver a message, the best principles of media training as well as the proactive messaging and PR.
The President of Olympiacos FC, Evangelos Marinakis attended the conclusion of the workshop, and bid the participants farewell, whilst he stressed the fruitful cooperation between the Olympiacos F.C. and UEFA, during the workshop, which was the first step of a long-term partnership, and expressed the club’s full and continuous support for the good of European football
On behalf of UEFA, Mr Faulkner Rob, Head of Media Relations & Corporate PR, thanked the President of Olympiacos for the excellent collaboration and the hospitality the participants received during the workshop.
It is worth to mention that Olympiacos is the third club in Europe, which UEFA cooperates with for the organization of this workshop. Up to now, the workshop has been hosted only at the Old Trafford stadium, the home of Manchester United and at the Allianz Arena of FC Bayern Munich.
